Our Story

Who are we?

We are a family team, supporting each other in the adventure of following a dream.  

With children and grandchildren between 5-13 years old, we wanted to offer high quality products, which nurture them and their growing independence.

Why hooded towels?

It all started because I (Lucy, a mum of two), had a 6-year-old who would not keep  a normal towel on and would end up standing in the chilly bathroom, still wet! Remembering the hooded towel, he had as a baby I searched for an older child version without much luck. 

So, after some research I tried making my own, I designed, refined and my children tested each version along the journey. We were determined to find the right quality of towel, that fluffy look and feel with a lovely denseness of fabric for the ultimate post shower/bath cosiness. 

We hope you and your kids love them as much as we do.

What next?

We are now looking at other products to increase our ranges which continue to support our ethos of quality products for older children, tweens and teens. Looking at their daily lives and how we can encourage independence, support their growing uniqueness.

Lucy xx